Role

Product designer

Company

Rasa Rahavard

Year

2024-2025

ArzanPay — Cryptocurrency Services Platform

Overview

ArzanPay is a fintech platform that combines online payment services with cryptocurrency trading and exchange capabilities. The platform enables users to process online payments, manage digital assets, buy and sell cryptocurrencies, and perform secure financial transactions through a unified experience.

I worked on improving the user experience of key payment and transaction flows across the platform. The project focused on simplifying complex financial processes, increasing transparency during transactions, and helping users complete tasks with greater confidence.

My responsibilities included user flow design, information architecture, wireframing, interaction design, and visual interface design. I collaborated with product and engineering teams to define workflows, identify usability issues, and create interfaces that balanced business requirements, security considerations, and user needs.

Particular attention was given to reducing friction in payment journeys, improving transaction visibility, and designing clear feedback mechanisms for successful, pending, and failed operations. The goal was to make financial interactions more intuitive while maintaining user trust throughout the experience.

Impact

The project improved the clarity and usability of both payment and cryptocurrency workflows by simplifying complex financial processes into intuitive user journeys. The resulting experience supported greater user confidence, clearer transaction visibility, and more efficient completion of critical financial tasks.

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