I worked on the end-to-end user experience of an AI-powered mobile application designed specifically for teenage and young-adult users. The challenge was creating an experience that balanced utility, creativity, and entertainment while keeping complex AI capabilities approachable and engaging.

My responsibilities included user flows, interaction design, mobile UI design, onboarding experiences, prompt interaction patterns, and AI character experiences. I focused on simplifying content generation workflows for images and videos while helping users discover and engage with different AI-powered features.

Particular attention was given to retention-focused interactions, character discovery, conversational experiences, and reducing friction between idea generation and content creation. The design process emphasized accessibility, engagement, and ease of use for users with varying levels of familiarity with AI tools.